The nomination reads as follows:

“The journey of myFC started the day Anders Lundblad took the courageous decision to build a company based on his research on fuel cells. Since then, the team has shown an impressive resilience in its hard work to commercialize the technology to the stage where it is today — ready for launch on a global scale”.

Other companies that were awarded include:

Drive – Liisa Petrykowska, Ignitia
Speed – Sven Ahlbäck och Sven Emtell, DoReMIR
Team – Antrad Medical

We got an overwhelming quantitative result with coverage in +30 countries and more than 600 articles published (on Monday January 17, 2012)

Here are some of the highlights:

• One hour interview with China’s leading TV-channel China Central TV (1 billion weekly viewers).
• Fox news picked PowerTrekk as one the “favorite gadget of the show”
• Bloomberg News: ”One of the new cool stuff”
• Great article on the leading digital culture sight Mashable: “PowerTrekk Offers Unlimited Water-Based Gadget Power”
• Wired wrote:“Super Convenient”
• Seattle Time wrote: “Here’s something that ought to come in handy for those of us in the outdoorsy Pacific Northwest: A recharger for your mobile devices that uses water.”
• CES Coverage: http://www.youtube.com/watch?v=EBeZnk_prX4
• PowerTrekk ended up on Discovery Channel’s tech wish list for 2012: “5 Tech advances that might arrive in 2012″
• Forbes: “CES Preview: Fuel Cells Coming to Gadgets, Finally“
• Several other coverage highlights from important media was ABC News, Yahoo news, Cnet, Engadget and more..

Go here to see all clips we got from CES

Stockholm, January 3, 2012 – Millions of people worldwide lack connection to the electricity grid from time to time. Swedish fuel cell pioneers myFC is now launching a unique solution to this problem – PowerTrekk, a cutting edge product that uses clean fuel cell technology which efficiently converts hydrogen into electricity. Users simply insert the Pow­erTrekk puck and add ordinary water to provide instant power on the go.

“PowerTrekk Water Charger gives your mobile phone power anywhere at any time”, says Björn Westerholm, CEO at myFC. “From now on, you do not have to rely on having an electricity grid nearby.”

Unlike solar chargers, fuel cell power is reliable and quickly generated. The speed of charging is not impacted by weather or solar position. Furthermore, there is no power degradation like there is with batteries.

“The launch of PowerTrekk marks a paradigm shift in fuel cell technology and at myFC we are very excited to bring this cutting edge product to the end consumers”, says Björn Westerholm, CEO at myFC.

Millions of people worldwide lack connection to the electricity grid from time to time. This applies for people in emerging markets as well as outdoor enthusiasts and daily cell phone users all over the world. With the launch of the first ever water based fuel cell for commercial use there is now a clean energy solution when in need of a portable source of power. PowerTrekk is both a portable battery pack and fuel cell, intended for people who spend time away from the electricity grid. PowerTrekk provides instant power anywhere to electronic equipment such as cell phones, GPS-devices and cameras.

To try out and learn more about PowerTrekk at CES, join myFC in the Industrial Revolution booth #72558 at PMA@CES, in the Venetian hall (Hall D, level 2).

For further information please contact:
Björn Westerholm, CEO, E-mail bjorn.westerholm@myfc.se, Phone +46 70 656 20 07
Andreas Ehde, Sales Director, E-mail Andreas.ehde@myfc.se, Phone +46 730 700 402
Kristina Lindholm, Marketing Manager, E-mail: kristina.lindholm@myfc.se, Phone: +46 735 08 30 48

About myFC
myFC is an innovative fuel cell technology company that develops energy solutions for powering portable electronics. Its product PowerTrekk is a water charger for small electronics like cell phones, cameras and GPS devices and it is both a fuel cell and a portable battery pack. The fuel cell enables instant charging from a depleted battery state without ever needing a wall charge. Users simply insert a fuel puck and add water. myFC was founded in 2005, privately owned with headquarter in Stockholm. For more information please visit www.powertrekk.com and www.myfc.se. 

Stockholm, Sweden – July 5, 2011 – myFC is delighted to announce that they have now finalized the second tranche of their expansion funding round and have now raised $6.7 million to bring their fuel cell charger PowerTrekk to the market.

“We see this funding round as an important validation and a great step on the way to awaken a market for fuel cells and prove the excellent performance and durability of the technology. We will now be able to provide end users with a better mobile experience”, says Björn Westerholm, CEO myFC.

The investment, that was divided into two tranches, will enable myFC to finalize the commercialization, kick-start the marketing efforts and launch the Company’s first consumer product, PowerTrekk, by the end of this year. The charger will address the increasingly tangible ‘power gap’ – the gap between the amount of power that users demand and what is actually available. A gap caused by the ever increasing number of functions and applications on mobile phones. This charger initiative is directly related to global consumer demands.

“We see huge interest in our product both from media, the outdoor and ITC industries and consumers. As a result of this, we currently cannot even meet the market demand for the product. We understood that we were addressing an immense market opportunity but we never fully understood the extreme market demand for a fuel cell charger such as PowerTrekk. Each year, around 2 billion mobile phone chargers are sold and the travel charger segment, which is the fastest growing sub-segment, is valued at more than €11 billion”, says Björn Westerholm.

The market

European consumers will soon have the convenience of a single charger for mobile phones produced by major manufacturers, thanks to new standards promoted by the European Commission. Manufacturers have agreed to adopt the ‘micro-USB’ connector as the new common phone charger standard. The agreement, involving 14 mobile phone manufacturers, will come into effect 2012 and the charger should be commonplace by 2013.

“The new standard will change the way in which mobile phone chargers are bought as they will be sold over the counter instead of coming in the box together with the handset. This opens up a good sales opportunity for us. Consumers will choose between different types of chargers, in different colors and for different purposes. Next year you will have one white charger in your home, one black in your car and one green PowerTrekk charger in your bag.”, says Björn Westerholm.

Two billion chargers are sold each year through the mobile phone charger market. The travel charger sub-segment is the fastest growing charger segment with an estimated market value of more than €11 billion. myFC’s strategy is to establish sales in this market.

“In addition to the latest funding we round, we have already been approached by international investors and will be working with our advisor GP Bullhound to open the door to an additional expansion round later in 2011, once we have launched our first product” says Björn Westerholm, CEO of myFC.

For further information: www.myfc.se, www.powertrekk.com

Contact Information

Björn Westerholm, CEO, Phone +46 706 56 20 07, Email bjorn.westerholm@myfc.se

Kristina Lindholm, Marketing Manager, Phone: +46 735 08 30 48, Email: kristina.lindholm@myfc.se

About myFC

myFC is an innovative Swedish fuel cell technology company that develops and industrializes solutions for powering portable electronics. Having secured numerous patents around proprietary shape-flexible fuel cell systems with record high power density, myFC is now launching its own commercial portable charger under the PowerTrekk brand. Current partners to myFC include high-tech developer and manufacturer Nolato. Among the investors are The Sixth AP Fund (Sjätte AP-fonden) and KCC. myFC is a privately owned company, headquartered in Stockholm, Sweden. The company was founded in 2005

About PowerTrekk
PowerTrekk is a 2-in-1 solution that is both a portable battery pack and fuel cell. The portable battery pack can be operated on its own as a ready source of power or storage buffer for the fuel cell. The fuel cell enables instant charging from a depleted battery state without ever needing a wall charge. Users simply insert a fuel pack and add water. To charge portable devices – for example mobile phones, cameras and GPS devices – users connect a device to Power Trekk via a USB port. One charge is gives you 4 Wh, which is comparable to charging one smart phone battery.

“PowerTrekk has a competitive edge over traditional portable chargers. Fuel cell power is generated immediately and charging is not impacted by weather or the position of the sun, as for solar panels. Compared to battery powered travel chargers, PowerTrekk offers reliable charging as the fuel packs do not deplete as batteries do,” said Björn Westerholm, CEO at myFC, the company behind PowerTrekk.

PC Today

Next Stop

Vi Skogsägare (see page 41)

PowerTrekk in the Danish outdoor magazine Luksus: powertrekk_luksus63

RCR Wireless

Elektronikbranschen (web clip)

DWV-Mitteilungen 11-2

Wasserstoffspiegel 11-2

A selection of bloggs:

Joddler.se

Uncrate

Electronista

Geekwithlaptop

Walyou

http://www.svd.se/naringsliv/nyheter/full-fart-bland-de-sma-i-barcelona_5945585.svd

http://www.realtid.se/TT/TT.asp?id=56052

http://www.dn.se/ekonomi/full-fart-bland-de-sma-i-barcelona

http://www.independent.co.uk/life-style/gadgets-and-tech/green-portable-hydrogen-power-to-debut-at-mobile-world-conference-2212149.html

http://www.fuelcelltoday.com/online/news/articles/2011-02/Portable-Fuel-Cell-Charger-Launc

http://www.geek.com/articles/gadgets/portable-fuel-cell-charger-just-add-water-20110211/

http://technabob.com/blog/2011/02/12/powertrekk-fuel-cell-charger/

http://www.chip.de/news/Powertrekk-Brennstoffzelle-fuer-Handys-Co._47240174.html

http://www.smidigt.se/laddare-prylar/6756/

http://www.elinor.se/index.php/Branslecellsladdare-i-fickformat.html

http://www.chip.de/news/Powertrekk-Brennstoffzelle-fuer-Handys-Co._47240174.html

http://www.batliv.se/article.asp?newsid=3711

http://news.softpedia.com/news/PowerTrekk-Portable-Fuel-Cell-Charger-Offers-Virtual-Limitless-Power-183785.shtml

http://www.etn.se/index.php?option=com_content&view=article&id=53164

http://news.cnet.com/8301-17938_105-20031841-1.html

http://www.gizmodo.com.au/2011/02/power-gadgets-using-nothing-but-water-oh-and-powertrekks-fuel-cell-charger/

http://feber.se/pryl/art/201311/brnslecellsladdare_gr_att_du_k/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+prylfeber+%28Prylfeber%29

http://www.gizmag.com/powertrekk-2-in1-battery-hydrogen-portable-charger-unveiled/17870/

http://www.greenerideal.com/lifestyle/technology/8634-powertrekk-portable-fuel-cell-charger-creates-green-energy-on-the-go

http://www.engadget.com/2011/02/13/powertrekk-charges-gadgets-over-usb-using-one-fuel-cell-and-one/

http://asia.cnet.com/crave/2011/02/14/powertrekk-charger-offers-dual-power-sources/

http://video.golem.de/handy/4404/myfc-stellt-powertrekk-fuel-cell-charger-auf-dem-mobile-world-congress-2011-vor.html

http://www.slashgear.com/powertrekk-fuel-cell-charger-charges-gadgets-anywhere-11132780/

http://www.nyteknik.se/popular_teknik/teknikrevyn/article3098726.ece

http://alltompc.se/utvald/miljovanlig-usb-laddare/

http://t360.idg.se/2.8229/1.368326/den-svenska-branslecellen-som-faktiskt-finns?utm_source=webb&utm_medium=nyhets_puff_t360

– PowerTrekk is a pocket size, lightweight charger for users who spend time away from the electricity grid. Providing instant power anywhere, PowerTrekk uses advanced fuel cell technology which cleanly and efficiently converts hydrogen into electricity. With its rugged, waterproof casing and robust technology on the inside, PowerTrekk is designed to match demanding requirements.

PowerTrekk is a 2-in-1 solution that is both a portable battery pack and fuel cell. The portable battery pack can be operated on its own as a ready source of power or storage buffer for the fuel cell. The fuel cell enables instant charging from a depleted battery state without ever needing a wall charge. Users simply insert a fuel pack and add water. To charge portable devices – for example mobile phones, cameras and GPS devices – users connect a device to Power Trekk via a USB port.

“PowerTrekk has a competitive edge over traditional portable chargers. Fuel cell power is generated immediately and charging is not impacted by weather or the position of the sun, as for solar panels. Compared to battery powered travel chargers, PowerTrekk offers reliable charging as the fuel packs do not deplete as batteries do,” said Björn Westerholm, CEO at myFC, the company behind PowerTrekk.

myFC is a Swedish fuel cell technology company that develops solutions for powering portable electronics. Having secured numerous patents around proprietary shape-flexible fuel cell systems with record high power density, PowerTrekk is the first commercial portable charger using myFC technology. Since the hydrogen fuel can be supplied from several alternative sources, the system is “flexifuel”. The chemistry process is safe and eco-friendly, and the only by-product from the fuel cell is a little water vapor.

Further information: www.powertrekk.com

Launch of PowerTrekk at Mobile World Congress
See PowerTrekk at MWC in Barcelona, Hall 2.0, Stand 2F13.

Contact Information
Björn Westerholm, CEO, Phone +46 70 656 20 07, Email bjorn.westerholm@myfc.se

Kristina Lindholm, Marketing Manager, E-mail: kristina.lindholm@myfc.se, Phone: +46 735 08 30 48

myFC is an innovative Swedish fuel cell technology company that develops and industrializes solutions for powering portable electronics. Having secured numerous patents around proprietary shape-flexible fuel cell systems with record high power density, myFC is now launching its own commercial portable charger under the PowerTrekk brand. Current partners to myFC include high-tech developer and manufacturer Nolato. Among the investors are The Sixth AP Fund (Sjätte AP-fonden) and KCC. myFC is a privately owned company, headquartered in Stockholm, Sweden. The company was founded in 2005.

Stockholm, September 8, 2010 – myFC AB today announced that Joakim Lindén has been named CFO. ”We are pleased to bring Joakim Lindén on board to myFC and we are looking forward his contribution in terms of financial planning and control and background from working with development of small companies” says Bjorn Westerholm, CEO myFC.
Joakim Lindén has previously been working with credit financing at PKBanken and Swedbank and venture capital financing in Traction and Svenskt Rekonstruktionskapital and has a long experience of financial planning and control and also hands on experience from development of small and medium sized companies.
We welcome Joakim Lindén to our team and feel certain that he will contribute to myFC’s continued development. Lindén will start as CFO from Wednesday September 8 2010.

-  We are proud to be part of this initiative that promotes innovative cleantech companies in Europe. It is a great opportunity for us to show our Outdoor Fuel Cell Charger that very soon will be launched in stores, says Bjorn Westerholm, CEO myFC.

Read more about Stockholm Cleantech Venture Day